Rubella Beautyberry (Callicarpa rubella)

Photo: Stephen ThorpeCC BY 4.0via iNaturalistresized / cropped

Rubella Beautyberry Plant Care

Callicarpa rubella Lindl.

Updated · Sources · How we source care data

Featuring eye-catching bright green leaves that turn a stunning shade of purple in the fall, this plant originates from Japan. Plant collectors are drawn to Callicarpa rubella for its unique foliage that adds a pop of color to any garden and its ability to attract birds with its vibrant berries.

🌿Shrubs🌱Herbs
Water

Every 7–14 days

Light

Full sun to partial shade

Temp

50–80°F

Humidity

40–70%

At a glance

How do you care for Rubella Beautyberry?

Plant Rubella Beautyberry in full sun to partial shade (USDA zones 8a–10b) and water a young tree every 7–14 days until it is established. It tolerates temperatures of 50–80°F (10–27°C). Fertilize it every 6 months during the growing season.

Where Is the Rubella Beautyberry Native To?

Native range11 countries

What Is the Rubella Beautyberry?

Rubella Beautyberry (Callicarpa rubella) belongs to the Lamiaceae family within the Callicarpa genus. Rubella Beautyberry is native to Southeast Asia.

Rubella Beautyberry displays an upright, spreading shrub growth habit, reaching up to 6 ft tall with a spread of approximately 6 ft. Rubella Beautyberry produces clusters of small, colorful berries.

Leaf size: approximately 3 inches.

How Often Should You Water a Rubella Beautyberry?

Water a young or newly planted Rubella Beautyberry every 7–14 days, soaking the whole root zone, until it is established — usually one to two growing seasons. Established trees mainly need water during long dry spells. In a container, water whenever the top few centimetres of soil are dry.

Watering Frequency

Every 7–14 days

Until established; then in dry spells

What Light Does the Rubella Beautyberry Need?

Rubella Beautyberry thrives in full sun to partial shade.

Light Requirement

Full sun to partial shade

What Temperature and Humidity Does the Rubella Beautyberry Prefer?

Callicarpa rubella tolerates temperatures of 50–80°F. Rubella Beautyberry prefers humidity levels of 40–70%.

Temperature

50–80°F

Humidity

40–70%

What Soil Mix Works Best for a Rubella Beautyberry?

Well-draining loamy soil with added compost for nutrients. Good drainage is essential for Rubella Beautyberry to prevent waterlogging, which leads to root rot and fungal issues.

How Often Should You Fertilize a Rubella Beautyberry?

Feed Rubella Beautyberry every 6 months during the growing season with a balanced, slow-release fertilizer at the rate on the label. Established trees in good soil often need little extra feeding, so let weak growth or pale foliage guide you.

Stop feeding by late summer so new growth can harden before winter.

Fertilizing

Every 6 months

During the growing season

The PlantoScan app can remind you when to water and when to fertilize each plant.

Where Should You Plant a Rubella Beautyberry?

Choose a spot with full sun to partial shade and well-draining loamy soil with added compost for nutrients. Avoid low spots where water collects after rain.

Rubella Beautyberry is suited to USDA Zone 8a – 10b.

Plant container-grown or balled-and-burlapped trees in spring or early autumn, setting the root flare at soil level, and water well after planting.

How Far Apart Should You Plant a Rubella Beautyberry?

Rubella Beautyberry can spread to about 6 ft (1.8 m) and reach about 6 ft (2 m) tall. Space plants about 6 ft (1.8 m) apart so mature crowns don't crowd each other, and plant at least half that distance from buildings, fences and paths.

Planning a row or hedge? Try the tree spacing calculator.

How Do You Prune a Rubella Beautyberry?

Prune Rubella Beautyberry while it is dormant in late winter: first remove dead, damaged and crossing branches, then thin lightly for shape.

If it flowers in spring, prune right after flowering instead so you don't remove next year's buds. Never take off more than about a quarter of the tree in one year.

How Do You Care for a Rubella Beautyberry in Winter?

Rubella Beautyberry is hardy down to USDA zone 8a, so once established it can stay outdoors through winter in that zone and warmer ones.

Water deeply in late autumn before the ground freezes, and spread a 5–8 cm (2–3 in) layer of mulch over the root zone, keeping it away from the trunk.

Young and container-grown trees need extra protection: roots in a pot freeze much more easily than roots in the ground.

How Do You Propagate a Rubella Beautyberry?

Rubella Beautyberry can be propagated through softwood cuttings, hardwood cuttings. Similar propagation techniques also apply to mexican beautyberry plant care, which shares the same genus.

Is the Rubella Beautyberry Toxic to Pets and Children?

Pet safety not verified

The ASPCA does not list Rubella Beautyberry, so we can't confirm whether it is safe for cats and dogs. Keep pets from chewing it as a precaution.

This is a general caution, not veterinary or medical advice. If your pet ate a plant, contact your vet or animal poison control.

See all plants toxic to cats and plants toxic to dogs.

What Pests and Diseases Affect the Rubella Beautyberry?

Rubella Beautyberry is susceptible to aphids, scale insects, spider mites. Inspect the foliage regularly, especially along leaf undersides and stems. Treat infestations promptly with insecticidal soap or neem oil to prevent spread.

Yellow leaves, brown tips or drooping? See common plant problems and how to fix them.

What USDA Hardiness Zone Does the Rubella Beautyberry Need?

Rubella Beautyberry grows outdoors in USDA Zone 8a – 10b. It survives winters down to planting zone 8a. Rubella Beautyberry is native to Southeast Asia.

Hardiness Zone

Zone 8a – 10b

Keep exploring plants

Rubella Beautyberry is one of many species covered in the complete plant care and identification guide, which groups plants by genus, attribute, and popularity.

It belongs to the Callicarpa genus — compare its care with other Callicarpa species on PlantoScan.

Callicarpa is part of the Lamiaceae plant family — browse all Lamiaceae genera and species.

Rubella Beautyberry thrives in bright light and direct sun — see other bright-light plants.

More Callicarpa Species

Other Callicarpa species in PlantoScan's care catalogue share similar watering, light, and soil preferences:

Sources

  • Scientific name & taxonomy: Callicarpa rubella Lindl., family Lamiaceae (first published in Bot. Reg. 11: t. 883 (1825)) — World Flora Online record, IPNI name record.
  • Pet toxicity: Pet safety not verified: the ASPCA does not list Rubella Beautyberry, so we can't confirm whether it is safe for cats and dogs. Checked against the ASPCA plant list; any other toxicity note on this page comes from PlantoScan's plant database.
  • Photo: Stephen Thorpe, CC BY 4.0, iNaturalist — original.
  • Hardiness zone: USDA Zone 8a – 10b, estimated from the plant's typical growing conditions.
  • Care values(watering, light, temperature, humidity, soil, fertilizing): PlantoScan's plant database, filtered by automatic plausibility checks — values that fail them are hidden. How we source and check plant data.

Spotted a mistake? Email info@upvision.media with the page link — we check and correct reported errors.

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